Senior Sniffer Sanctuary Flyer
A flyer for Senior Sniffer Sanctuary, a pet sanctuary for senior dogs. The brand wanted to spread awareness of their sanctuary to their local community and invite pet owners with senior dogs to visit.
My goal was to design a fun and eye-catching design that communicates the brand’s call-to-action while staying mindful of the sensitive subject matter. The subject matter may cause anxiety, sadness, and stress in the intended audience, so I focused on creating a warm, fun, and friendly feeling within the design. These design choices provide reassurance to the audience, building trust with the brand right from the start.
Art on the Spectrum Fundraiser Social Media Flyer
A digital flyer for Art on the Spectrum’s Annual Fundraiser. Art on the Spectrum is an art studio dedicated to providing accessible and inclusive creative classes and programs for children who have autism.
My goal was to create a design that reflects their brand style and mission while communicating the details of the event and encouraging families to buy tickets. One big consideration was the use of the brand’s colorful style guide. The colors were used intentionally to reflect autism awareness and child-oriented content, while keeping it clean and professional. The images were mindfully chosen to reflect the company’s values and create an inclusive flyer to ensure all families felt welcome.
Fresh Fare Farms Campaign
Advertising material for Fresh Fare Farm’s multi-channel advertising campaign. My goal was to create print and digital marketing material to advertise their services while reaching a wider audience.
Within this campaign, I created a print flyer to utilize the direct mail channel. It has a clear and concise layout, effectively targeting locals and older demographics who may have lower digital engagement. I also created carousel ads, utilizing the social media channel to target young professionals on their primary platforms. The elements were thoughtfully chosen to maintain visual consistency across channels, as this is essential for driving brand recognition and establishing trust. The choices in elements were also influenced by the target audience, who value community, sustainability, family, nutrition, and authenticity. The imagery was carefully chosen to reflect these values while being inclusive.